Is the art of communicating ideas visually using elements like typography, color, and imagery. When applied to visual identities, it focuses on creating a cohesive and memorable look for a brand—through logos, color palettes, typefaces, and design systems—that reflects its personality and values across all touchpoints.

Combines strategy, usability, and aesthetics to create websites that are intuitive, engaging, and aligned with business goals. Focused on user experience and interface clarity, it transforms digital spaces into functional, impactful journeys.