Digital Visual Designer.
PAULA
PRANDINI
Designs driven by humans, crafted with intention.
RECENT PROJECTS

MY EXPERTISE
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The practice of shaping environments to enhance how people experience and interact with a space. Guided by a human-centered approach, it focuses on understanding behavior, emotions, and needs to create functional, comfortable, and emotionally supportive settings. The goal is to improve well-being, movement, and connection through intentional choices in layout, lighting, materials, and sensory elements.
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Combines strategy, usability, and aesthetics to create websites that are intuitive, engaging, and aligned with business goals. Focused on user experience and interface clarity, it transforms digital spaces into functional, impactful journeys.
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Is the art of communicating ideas visually using elements like typography, color, and imagery. When applied to visual identities, it focuses on creating a cohesive and memorable look for a brand—through logos, color palettes, typefaces, and design systems—that reflects its personality and values across all touchpoints.
CREATIVITY
HOLISTIC
CONNECTION
MANIFESTO
I believe design is more than aesthetics — it's a bridge between people, emotions, and purpose.
Each project blends intuition, strategy, and insights from psychology and human behavior to craft experiences that connect and elevate.
Driven by curiosity and empathy, I create digital spaces that feel human — because behind every brand, there’s always a person.
LET'S CONNECT
mapaulaprandini@gmail.com
(662) 353-3453